NATIONAL VALPAK RECOGNITION
- TOP 10 IN REGIONAL CONTEST, 2012-13
- RISING STAR AWARD, 2014
“With Valpak, successful programs are consistent, aggressive and right-sized: they include strong incentives put repeatedly in front of enough consumers. We’re like most advertising/marketing options: one must be patient and consistent, in order to succeed. I’ve seen many campaigns succeed with these elements, and I’ve seen many fail that have lacked these components.”
EXPERIENCE: I’ve been with Valpak for 3+ years. Most of my career has been in advertising/ media sales and marketing: 20 years in major media, including mail, broadcast and cable TV, newspaper, directories and internet. I got my undergrad degree in mass media/economics, and an MBA a few years later.
“We have had a very targeted campaign and it has paid off efficiently. Pleased with Valpak program, response and ROI.” – Miller Ad Agency